Wednesday 8th November
Thursday 9th November
11.00 - 11.30
Creating and delivering compelling live entertainment offerings for the modern market
Using actual case studies, Michael will present on the development and delivery of IP and non-IP based live entertainment offerings and the use of mixed technologies and staging techniques for the modern market. Areas covered will include, developing the creative concept, collaborating with IP partners, integrating technology, and the use of traditional and non-traditional staging techniques.
11.45 - 12.15
Improving your Visitor Engagement Strategy to Ensure Success
At Green 4 we know that if you put the visitor at the centre of your attraction, you will achieve success. Join this session to learn the top tips from our best practice expert on how to improve your visitor engagement strategy. We’ll be covering a variety of topics including establishing a single view of each of your visitors; the introduction of a visitor-centric culture throughout your attraction; establishing an effective data management strategy; obtaining insights from your visitor data and translating these insights into actions that will drive success for your attraction. Our approach has been proven to give you happier visitors and increased customer retention.
12.30 - 13.00
Collaboration, creativity, and connection to your brand – the key to creating successful new experiences
Creating new experiences is vital to survive in a competitive attractions market. A look at how Chester Zoo used a collaborative approach to create its new Madagascan Play area, which opened earlier this year.
13.15 - 13.45
Digital Marketing – How to get the most from your online strategy
A insight into the world of digital marketing and how to improve your online sales. Topics will include SEO, PPC, Social Media and how to know if you’re doing the right things to improve your online visibility.
14.00 - 14.30
Entertainment: Guest Experience vs Investment (and what’s the ROI?)
Bar spend, ticket sales, holiday income and ownership options are relatively easy to measure on the P&L. Where does entertainment fit? How much do you need to spend? How do you measure the cost? What is Immersive and Experiential?
14.45 - 15.15
Mario Di Maggio
Shared Immersive Experiences in Multipurpose Geodesic Domes
Experience the thrill of real-world immersion without restrictive headsets in a geodesic digital dome. Fulldome (360°) video environments allow large audiences to experience virtual worlds without the need for VR headsets, fostering eye-to-eye human connections while delivering powerful multi-sensory immersive experiences. The solitary, awkward, VR headset is unlikely to become mainstream and even less likely to remain so. In contrast, shared immersive environments are natural, comfortable and growing in popularity. "Some day in the not too distant future you''ll be able to go to a movie and the movie will be all around you. The movie will be over your head, it will be 360 degrees around you" - Steven Spielberg, TIME Magazine, 2006 Steel frame outdoor geodesic domes can serve both as stylish event spaces AND immersive digital environments for entertainment and education. “A dome is such a great shape to project a movie on. I think one day people will have domes in their homes. They’re magical” – David Lynch, The Art Newspaper, 2008
15.30 - 16.00
Helen Findon & Stuart Fannon
Profit boosting performance through superior systems management and effective procurement
Discover new ways to revolutionise the profit and performance of your attraction with Helen and Stuart. Learn how to take an innovative approach to CCTV, security, IT and entertainment and focus on complete systems integration to take the headache away from your procurement and site management processes. Helen and Stuart will deliver insight on a range of technologies, including using CCTV for staff management and training, remote monitoring, heat mapping, people counting and more. Plus, you’ll learn how to enhance customer experience through RFID technology, queue management and digital signage.