Sarah Roots

Warner Bros.

A Magical Five Years at the Warner Bros. Studio Tour London

About Sarah Roots

Sarah Roots is Senior Vice President, Warner Bros. Worldwide Tours. In October 2010 Sarah joined the company before construction started on Warner Bros. Studio Tour London - The Making of Harry Potter and has seen the project from conception through to the Grand Opening on 31 March 2012. Now into its fifth year the Studio Tour has been a phenomenal success with ticket sell-outs, over nine million visitors and 96% excellent or very good TripAdvisor reviews. In January 2014, Sarah’s role was extended to incorporate Warner Bros. Studio Tour Hollywood. After a long history the Studio lot tour has been extended to showcase even more of the original props, sets and costumes from the company’s impressive film and TV archives.

Starting her career with the Tussauds Group, Sarah moved in 2000 to head up operations for the National Maritime Museum, Queen’s House and Royal Observatory in Greenwich, London. In 2003 she moved to the National Trust in the South East of England leading customer service and commercial operations across over 20 built properties and countryside sites, later taking the position of Director, Central Customer Services at the organisation’s Head Office. Sarah returned to Greenwich, becoming Director Communications, Marketing and Visitor Experience, on the Board of the Royal Museums Greenwich. She led communications and operations for a new museum wing, introduced charging at the Royal Observatory, and led the feasibility study for the famous Cutty Sark Clipper.

Sarah is a board member of ALVA (Association of Leading Visitors Attractions), a non-executive director for the Museum of London Trading Board and takes an active role in the development of tourism and culture in Hertfordshire.

After 5 years of operation, the Senior Vice President of Warner Bros. Studio Tour London – The Making of Harry Potter, will discuss the early success of the Tour, how the business has grown and the utilisation of experience, investments and enhancements for the future – there’s no magic wand!

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