Devi Kolli

AiSolve ltd

How to monetise from location based VR attractions

About Devi Kolli

Devi has over 15 years of experience in planning and delivering transformational digital strategies involving real time human computer interactions across retail, shopping malls, theme parks and education sectors globally.

She’s one of the early pioneers who spent relentless hours in educating the enterprise and consumer markets to consider and adapt gamified content into everyday communications whether it’s for marketing, entertainment, out-of-home displays, corporate training and learning.

At AiSolve, she leads a diverse team of tech and creative experts specialising over a wide spectrum of technology spheres including: Artificial Intelligence, Virtual Reality, Augmented Reality and Immersive Gaming. As a visionary, she stayed on the forefront of articulating technology trends that influence the market changes and consumer behaviours.

Embracing virtual reality (VR) has been near the top of retailers’ and leisure operators wish lists for quite some time. Despite of its potential to virtually transport users anywhere and prompted predictions that within a decade a billion people will be interacting with VR on a daily basis and yet relatively few businesses managed to successfully monetise and or measure its value addition.

With growing VR ecosystem and the rush to engage people through this new medium, there have been many cheap and cheerful concepts that made their way into the market leaving its users feel a bit flat.

Working with top industry primes, we’ve managed to create a success rule book for best use of location based VR entertainment and associated revenue streams. In this presentation Devi will share our insights and case studies that we believe will contribute to raise industry standards. VR remains a gamechanger for entertainment.

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