The Bear Grylls Adventure will become a permanent feature of the Birmingham NEC offering thrill-seekers the opportunity to skydive, go zip-lining from a Chinook Helicopter, enjoy the free roaming high ropes and even scuba dive.
The park will also feature a Basecamp from which they will learn essential skills to overcome a series of individual challenges and group adventures.
Adventurer Bear Grylls will be closely involved in the development of all adrenaline-fuelled features. He said: “I have been so lucky to experience some of the toughest environments and challenges the world has to offer.”
“When your greatest fears are laid bare, you have to keep your nerve and dig deep. That 'never give up spirit' is what I hope to inspire in as many people as possible through this huge endeavour.”
“The scale of challenges that can be found at Bear Grylls Adventure are truly mind blowing and it allows millions of others to find the courage and tenacity to conquer their own Everest.”
The project, which is backed by Merlin Entertainments, might partially close when it opens next Autumn as part of the park will lie directly in the path of a future rail link to HS2. Nevertheless, developers plan to relocate the side of the park affected to be able to continue with the project as normal.
In regards to the rail link issue, Merlin Entertainments said: “We have always been aware of the planned route for HS2 and have consulted with their team throughout the planning process.”
“The planned route does not affect our building, and in fact we welcome HS2 as it will bring more visitors and investment to the area.”
Once operational, the park will create around 25 permanent jobs and up to 90 jobs during busy seasonal periods.
Merlin Entertainments’ CEO, Nick Varney, said: ”In a project that has taken nearly two years in the creation, Bear has been involved in each step of the attraction’s development – from the initial concept, to providing expertise and insight into the challenges.”
“The market for adventure-based activities has incredible potential. Our research shows that nine out of ten young adults* are actively seeking adventure and challenge experiences, and this trend is set to continue.”
Source: Daily Mail