Mythical monsters and magical artefacts will be moving into Gateshead’s Old Town Hall Quarter in multimillion-pound regeneration plans. Attractions at The Unnatural History Museum will include wizards, unicorns, trolls, fairies, goblins and dragons, with a walk-through immersive experience for visitors to navigate, along corridors and through rooms filled with animatronic exhibits, virtual reality, audio/visual effects and live actors.
Dinosauria Ltd has reached an agreement with Gateshead Council for the long-term lease of the former town hall, allowing the buildings to be converted into The Unnatural History Museum, eventually creating around 300 jobs.
There will be an initial eight-figure investment by Dinosauria Ltd following the agreement for the company to take on the lease of the 120-year-old buildings. They will then be able to start on the family-friendly museum, with 90 jobs created.
A collection of interactive exhibits made up of mythical monsters, legendary beasts and magical artefacts from Greek and Roman mythology, modern and classical fantasy stories, and magical folklore from across the world will take over the former council meeting rooms.
A further two phases will follow to extend the attraction, with the provision for additional leisure and entertainment including a themed restaurant with microbrewery and bar. The developments for the wider site will create more than 200 jobs.
Tony Beddard, chief executive of Dinosauria Ltd and its subsidiary, The Unnatural History Museum Ltd said, “The Unnatural History Museum will be a unique attraction launching within the UK and the Gateshead site, and offers a continually refreshing experience for fans of all ages who love fantasy, folklore and science fiction”.
He also highlights that, “Fantasy, fairy stories and mythology are ingrained within our culture, and with epic TV programmes like Game of Thrones and films like The Hobbit and The Lord of the Rings trilogy, it’s simply a genre that will just continue to grow, and be a relevant part of people’s lives and imagination.”
Gateshead Council leader Martin Gannon said, “The Unnatural History Museum will bring new life to central Gateshead, creating new jobs and opportunities for residents whilst boosting the economy both locally and regionally”. He adds, “We’re delighted that the Grade II listed building will get a makeover, whilst maintaining its character, and that adjoining buildings and vacant land will also be redeveloped by the visionary Dinosauria”.
Source: Chronicle Live